Zappos' fail-pet: Dash the Dog

Here's another addition to the happy family of fail pets from across the Internet: The online merchant Zappos is well-known for executing an ordinary shopping experience (for shoes) extraordinarily well on the Web. They have RSS feeds, Twitter and Facebook integration and -- of course -- a "fail pet":

I wonder if Dash the dog knows what the Zappos people all blame on him there?

By the way: Not to be outdone, I just replaced the picture on my own 404 page with a photo of my dog out of the recent dog content collection.